Pioneering Electric Performance: Audi's Vision for the Future of Sports Cars
A Bold Leap into the Electric Era: No More Gasoline for Audi's New Sports Car
Audi's forthcoming two-seater sports car, currently known as the Concept C, is generating considerable buzz. This future production model, anticipated to hit the market in 2027, is poised to usher in a fresh design philosophy and an elevated cabin experience, aiming to rejuvenate Audi's brand perception much like the TT did in its prime.
Electrification Confirmed: Dispelling Myths of a Combustion Engine Variant
Despite previous speculation about a potential gasoline-powered version, Audi has unequivocally confirmed that the Concept C will be exclusively electric. Daniel Schuster, Audi's spokesperson for technical development, affirmed this stance, emphasizing the vehicle's commitment to an all-electric future. He also highlighted that the car will utilize a newly developed platform, shared across the Volkswagen Group.
Shared Foundations: A Glimpse into the Volkswagen Group's Electric Strategy
The shared platform suggests a strong connection with Porsche's upcoming 718 successor. This common architectural base implies that Porsche's next-generation Boxster and Cayman models will also forgo internal combustion engines. While Porsche plans to offer both convertible and coupe variants, Audi will streamline its offering, focusing on a single, innovative body style.
Innovative Design: The Electrically Retractable Hardtop
Unlike its predecessors, the new Audi sports car will merge coupe and roadster elements into one model, featuring an innovative electrically retractable hardtop. This targa-style roof, a first for Audi, comprises two panels that cleverly tuck away, transforming the vehicle from a sleek coupe to an open-air roadster. This design choice underscores Audi's commitment to both aesthetics and advanced engineering.
Strategic Vision: Profitability and Future Prospects
CEO Gernot Döllner expressed confidence in the new model's profitability, even with projected "very low five-digit" annual sales. The vehicle's name remains undecided, though the "TT" badge could be revived. Chief Creative Officer Massimo Frascella noted that the Concept C already embodies "87 percent" of the final production design, indicating minimal alterations. Weighing in at approximately 3,725 pounds, the electric sports car will initially feature a rear-wheel-drive configuration, with plans to support an electric Quattro setup through a front-axle motor. More details are expected following the launch of Porsche's next-generation Boxster and Cayman in 2026, offering a clearer picture of Audi's electric performance future.