Upon entering the Fornasetti showroom, nestled between Milan's prestigious Via Senato and Corso Venezia, one is immediately transported into an extraordinary dimension. After traversing galleries adorned with meticulously arranged plates, vases, and home decor against minimalist backdrops, the uppermost floor dramatically unfolds into a spectacle of decorative opulence. A vibrant green wall, initially resembling marble, soon reveals itself as a clever optical illusion upon closer inspection. This playful deception, alongside a rug that conjures a dizzying array of Ionic columns, unmistakably signals entry into the fantastical universe of Fornasetti, a place where the boundaries between the tangible and the dreamlike are perpetually blurred.
Barnaba, the current artistic director, continues to shepherd the brand's enduring vision, meticulously drawing from his father Piero Fornasetti's profound artistic heritage. He describes his creative process as one of careful iteration, explaining that the vast existing archive often necessitates revisiting and reinterpreting established designs rather than inventing entirely new ones. This approach allows for a continuous evolution, adapting iconic motifs to diverse forms while maintaining the distinct Fornasetti identity. The showroom itself is populated with an array of whimsical characters, their silent gazes seemingly following visitors, each a narrative in etched metal, contributing to the brand's unique storytelling. Barnaba, in a soft-spoken manner, shares the narratives that have shaped this dream-infused world, imprinted on everything from porcelain to silk.
The essence of Casa Fornasetti lies in its rich history and deep connection to Milanese culture. Barnaba fondly recalls growing up amidst a vibrant artistic community, including figures like Gio Ponti, though his memories of their presence are hazy due to his youth. He cherishes the recollections of Orfeo Tamburi, a close friend of his mother, whose visits were filled with joy and laughter. Looking ahead, Barnaba envisions an exhibition that not only showcases Piero's extensive collection of drawings and paintings but also features collaborations with contemporary artists beyond the traditional design sphere. As he subtly adjusts the volume of music emanating from a vintage record player beneath the evocative "Stanza Metafisica" room divider, Barnaba quietly departs, leaving visitors to ponder the profound and enchanting legacy he and his father have meticulously crafted.