In a significant move for luxury retail in London, the esteemed Danish brand Georg Jensen has announced the expansion of its flagship store at The Royal Exchange. This strategic relocation sees the silverware specialist moving into a more expansive unit within the historic Courtyard, underscoring its continued success and commitment to this prestigious City of London destination. The enhanced retail space will allow Georg Jensen to present a more extensive selection of its timeless designs, spanning from exquisite hollowware to sophisticated watches, jewelry, and home decor.
This upscale shift is a clear indication of Georg Jensen's confidence in the robust trading environment and increasing visitor numbers at The Royal Exchange. The brand, which first established its presence here in 2015, has secured a new decade-long lease for a prominent 1,000-square-foot unit at the main entrance. This expansion not only solidifies Georg Jensen's footprint but also reinforces The Royal Exchange's reputation as a prime luxury quarter, attracting high-end brands and a growing clientele. The destination continues to thrive, supported by a diverse mix of luxury retailers and popular dining establishments, contributing to a broader revitalization of the Square Mile.
The success of The Royal Exchange is further evidenced by a 12% increase in footfall in 2025 compared to the previous year, reflecting a wider resurgence in luxury retail and social activities across the City of London. This growth is bolstered by a rising number of visitors and workers, alongside urban regeneration efforts like the new public realm at Bank station, which recorded 31.1 million passenger movements in 2025. Andrew Hilston, managing director of The Ardent Companies UK, emphasized that Georg Jensen's expansion is a testament to The Royal Exchange's dominant position as the premier destination for shopping, dining, and socializing in the area. This positive trend follows The Ardent Companies' acquisition of the retail component in 2022 and their subsequent successful implementation of a revitalized leasing strategy.
This expansion by Georg Jensen not only signifies a strategic business decision but also contributes to the vibrant pulse of London's luxury market. It demonstrates how heritage brands, with their commitment to craftsmanship and quality, can thrive and innovate in dynamic urban environments. The continued investment in prime retail locations like The Royal Exchange plays a crucial role in enhancing urban vitality, creating job opportunities, and fostering a sense of community around high-quality retail and cultural experiences. This growth is a positive indicator of resilience and forward momentum in the retail sector, proving that with strategic vision and adaptation, luxury retail can continue to flourish and inspire.